Services Marketing : People, Technology, Strategy
By: LOVELOCK, CHRISTOPHER.
Contributor(s): CHATTERJEE, JAYANTA | WIRTZ, JOCHEN.
Material type:
BookPublisher: New Delhi Pearson 2010Edition: 6.Description: xx+637.Subject(s): Marketing | Services | Strategy | People | Technology | DDC classification: 658.8 LOV
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Donated Book
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Alliance School of Business | Gratis | 658.805 LOV (Browse shelf) | Available | D01330 | ||
|
Donated Book
|
Alliance School of Business | Gratis | 658.805 LOV (Browse shelf) | Available | D01331 | ||
|
Donated Book
|
Alliance School of Business | Gratis | 658.805 LOV (Browse shelf) | Available | D01332 |
Total holds: 0
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| 658.805 LOV Services Marketing | 658.805 LOV Services Marketing | 658.805 LOV Services Marketing | 658.805 LOV Services Marketing : People, Technology, Strategy | 658.805 LOV Services Marketing : People, Technology, Strategy | 658.805 LOV Services Marketing : People, Technology, Strategy | 658.805 NAR Services Marketing |
Management of Marketing
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