TY  - BOOK
AU  - BUZZELL ROBERT, GALE BRADLEY T
TI  - PIMS Principles: Linking Strategy to  Performance
SN  - 0029044308
U1  - 658.802  BUZ 
PY  - 1987///
CY  - New York
PB  - The Free Press
KW  - Marketing Strategy
N1  - Management of Marketing
ER  -