TY  - BOOK
AU  - Lancaster, Geoff
AU  - Reynolds, Paul
TI  - Art of Marketing - Vol 1: Introduction to Marketing 
SN  - 9788124202197
U1  - 658.8 LAN 
PY  - 2001///
CY  - New Delhi
PB  - Crest Publishing House
KW  -  Marketing
N1  - Management of Marketing
ER  -