TY  - BOOK
AU  - GILBOA, ITZHAK
TI  - Marketing Better Decisions: Decision Theory in Practice
SN  - 9781444336511
U1  - 658.403 GIL 
PY  - 2011///
CY  - New Jersey
PB  - John Wiley & Sons
KW  -  Decision
KW  -  Decisions
KW  -  Marketing
KW  -  Practice
KW  -  Theory
KW  - Better
N1  - Decision Making(658.403)
ER  -