TY  - BOOK
AU  - KIM, CHAN W
AU  - MAUBORGNE, RENEE
TI  - Blue ocean strategy: How to create uncontested market space and make the competition irrelevant
SN  - 159139619O
U1  - 658.802  KIM 
PY  - 2005///
CY  - Boston
PB  - Harvard Business school Press
KW  - Blue ocean strategy
N1  - Management of Marketing
ER  -