TY  - BOOK
AU  - LOVELOCK, CHRISTOPHER
AU  - CHATTERJEE, JAYANTA
AU  - WIRTZ,  JOCHEN
TI  - Services Marketing: People, Technology and strategy
SN  - 8177584502
U1  - 658.8  LOV 
PY  - 2004///
CY  - Delhi
PB  - Pearson Education Asia
KW  -  People,
KW  -  Services
KW  -  strategy
KW  -  Technology
KW  - Marketing
N1  - Management of Marketing
ER  -