TY - BOOK AU - LOVELOCK, CHRISTOPHER AU - CHATTERJEE, JAYANTA AU - WIRTZ, JOCHEN TI - Services Marketing: People, Technology and strategy SN - 8177584502 U1 - 658.8 LOV PY - 2004/// CY - Delhi PB - Pearson Education Asia KW - People, KW - Services KW - strategy KW - Technology KW - Marketing N1 - Management of Marketing ER -