TY  - BOOK
AU  - FERRELL, O C
AU  - HARTLINE, MICHAEL D
TI  - Marketing Strategy
SN  - 8131501981
U1  - 658.8  FER 
PY  - 2005///
CY  - Australia
PB  - Thomson South-Western
KW  -  Strategy
KW  - Marketing
N1  - Management of Marketing
ER  -