TY  - BOOK
AU  - Belch, George E
AU  - Belch, Michael A
TI  - Advertising and Promotion: An Integrated Marketing Communications Perspective
SN  - 0070581940
U1  - 659.1 BEL 
PY  - 2004///
CY  - New Delhi
PB  - Tata McGraw Hill
KW  - Communications
KW  - Advertising
N1  - Advertising & public relations(659)
ER  -