TY - GEN TI - Indian Journal of Marketing SN - 0973-8703 AV - HF5415.12.I5 I5 U1 - 658.8/005 CY - Y-21, Hauz Khas, New Delhi PB - Indian Journal of Marketing KW - Marketing KW - India KW - Periodicals N1 - Title from cover UR - http://indianjournalofmarketing.com/index.php/ijom/issue/current ER -