TY  - BOOK
AU  - Lovelock,Christopher H.
AU  - Wirtz,Jochen
TI  - Services marketing: people, technology, strategy 
SN  - 9788131759394
AV  - HF5415.13 .L5883 2011
U1  - 658.8 22
PY  - 2011///
CY  - New Delhi
PB  - Pearson
KW  - Marketing
KW  - Management
KW  - Professions
KW  - Service industries
KW  - Customer services
N1  - Includes bibliographical references and indexes
ER  -