TY  - BOOK
AU  - CRAVENS,  DAVID W
AU  - PIERCY,  NIGEL F
TI  - Strategic Marketing
SN  - 0071151613
U1  - 658.8  CRA 
PY  - 2004///
CY  - Boston
PB  - Mc Graw-Hill
KW  -  Strategic
KW  - Marketing
N1  - Management of Marketing
ER  -