TY - BOOK AU - EAST, ROBERT AU - VANHUELE, MARC AU - WRIGHT, MALCOLM TI - Consumer Behaviour : Applications in marketing SN - 9788132103158 U1 - 658.8342 EAS PY - 2009/// CY - New Delhi PB - SAGE Publications KW - Applications KW - Behaviour KW - Consumer KW - : N1 - Consumer behaviour ER -