TY  - BOOK
AU  - Mentzer, John T
AU  - Moon, Mark A
TI  - Sales Forecasting Management: A Demand Management Approach
SN  - 9788178295053
U1  - 658.81  MEN 
PY  - 2005///
CY  - New Delhi
PB  - Response Books
KW  -  Demand
KW  -  Forecasting
KW  -  Management
KW  - Approach
N1  - Sales management
ER  -