TY  - BOOK
AU  - HALVE, ANAND BHASKAR
TI  - Planning for Power Advertising: A user''s manual..
SN  - 9780761933540
U1  - 659.1 HAL 
PY  - 2005///
CY  - New Delhi
PB  - Response books, NewDelhi
KW  -  Planning
KW  -  Power
KW  -  manual...
KW  - Advertising:
N1  - Microeconomics(338.5)
ER  -