TY  - BOOK
AU  - RAPP, STAN
AU  - COLLINS, THOMAS L
TI  - Beyond maximarketing: New power of caring and daring
SN  - 0070513430
U1  - 658.8  RAP 
PY  - 1994///
CY  - New York
PB  - Mc-Graw Hill
KW  -  Sales promotion
KW  - Marketing-case studies
N1  - Management of Marketing
ER  -