TY  - BOOK
AU  - Sheth, Jagadish N
AU  - KRISHNAN, BALAJI C (ed)
TI  - Legends in marketing Vol. 5
SN  - 9788132103004
U1  - 658.80092 SHE 
PY  - 2010///
CY  - New Delhi
PB  - SAGE Publications
KW  -  Legends
KW  -  Vol
KW  -  marketing
KW  - 5
N1  - Management of Marketing
ER  -