TY  - BOOK
AU  - Hunt, Shelby D
AU  - Sheth, Jagadish N (ed)
TI  - Legends in marketing Vol. 2
SN  - 9788132105206
U1  - 658.80092 HUN 
PY  - 2011///
CY  - New Delhi
PB  - SAGE Publications
KW  -  Vol
KW  -  marketing
KW  - Legends
N1  - Management of Marketing
ER  -