TY - BOOK AU - HUNT, SHELBY D AU - Sheth, Jagadish N TI - Legends in marketing Vol. 8 SN - 9788132105206 U1 - 658.80092 HUN PY - 2011/// CY - New Delhi PB - SAGE Publications KW - Legends KW - Vol KW - marketing KW - 8 N1 - Management of Marketing ER -