TY  - BOOK
AU  - SRINIVASAN,  R
TI  - Case Studies in Marketing: Indian context
SN  - 8120321839
U1  - 658.804  SRI 
PY  - 2003///
CY  - New  Delhi
PB  - Prentice Hall of India Pvt Ltd
KW  -  Indian
KW  -  Marketing
KW  -  Studies
KW  -  context
KW  - Case
N1  - Management of Marketing
ER  -