TY  - BOOK
AU  - TROUT, JACK
TI  - Trout on Strategy: capturing mindshare,conquering markets
SN  - 007058760
U1  - 658.4012  TRO 
PY  - 2004///
CY  - New Delhi
PB  - Tata McGraw Hill
KW  -  Strategic planning
KW  - Marketing management
N1  - Strategic management
ER  -