TY - BOOK AU - Sheth, Jagadish N AU - MITTAL, BANWARI AU - NEWMAN, BRUCE T TI - Customer Behavior: Consumer Behavior and Beyond SN - 9780030980169 U1 - 658.8342 SHE PY - 1999/// CY - New York PB - Dryden press KW - Beyond KW - Consumer KW - Customer KW - Behavior N1 - Consumer behaviour ER -