TY  - BOOK
AU  - Sheth, Jagadish N
AU  - MITTAL, BANWARI
TI  - Customer Behavior: A managerial perspective
SN  - 9780030343360
U1  - 658.8342 SHE 
PY  - 2004///
CY  - Australia
PB  - Thomson south western
KW  -  Customer
KW  -  managerial
KW  -  perspective
KW  - Behavior
N1  - Consumer behaviour
ER  -