TY  - BOOK
AU  - GELDER,  SICCO VAN
TI  - Global Brand Strategy: unlocking brand potential across countries,cultures and markets
SN  - 0749442131
U1  - 658.827  GEL 
PY  - 2003///
CY  - New Delhi
PB  - Kogan Page
KW  -  Global
KW  -  Strategy
KW  - Brand
N1  - Brand Management(658.827)
ER  -