TY  - BOOK
AU  - NEWELL,  FREDERICK
TI  - Why CRM Doesn'' Work: how to win by letting customers manage the relationship
SN  - 0749442417
U1  - 658.812  NEW 
PY  - 2004///
CY  - New Delhi
PB  - Kogan Page
KW  -  marketing
KW  - Customer relationship management
N1  - Customer Relations(658.812)
ER  -