TY  - BOOK
AU  - RIES,  AL
AU  - TROUT,  JACK
TI  - Positioning: battle for your mind
SN  - 007053375X
U1  - 659.1  RIE 
PY  - 2003///
CY  - New Delhi
PB  - Tata McGraw Hill
KW  -  Positioning
KW  -  mind
KW  -  your
KW  - battle
N1  - Advertising & public relations(659)
ER  -