TY  - BOOK
AU  - RANGAN KASTURI V
AU  - BELL MARIE
TI  - Transforming Your Go-To Market Strategy: three disciplines of channel management
SN  - 1591397669
U1  - 658.87  RAN 
PY  - 2006///
CY  - Boston
PB  - Harvard Business school Press
KW  -  Go-To
KW  -  Market
KW  -  Strategy
KW  -  Transforming
KW  -  Your
KW  -  disciplines
KW  -  management
KW  -  three
KW  - channel
N1  - Retail Management(658.87)
ER  -