TY  - BOOK
AU  - HAYWOOD, ROGER
TI  - Corporate Reputation, The Brand and Bottom Line: Powerful Proven Communication Strategies for Maximizing Value
SN  - 074944651X
U1  - 659.2  HAY 
PY  - 2006///
CY  - New Delhi
PB  - Kogan Page India
KW  -  BOTTOM
KW  -  BRAND
KW  -  Communication
KW  -  Corporate
KW  -  LINE
KW  -  Maximizing
KW  -  Powerful
KW  -  Proven
KW  -  Reputati
KW  - &The
N1  - Advertising & public relations(659)
ER  -