TY  - BOOK
AU  - HAIG MATT
TI  - Brand Failures
SN  - 0749446552
U1  - 658.827  HAI 
PY  - 2006///
CY  - New Delhi
PB  - Kogan Page India
KW  -  Failures
KW  - Brand
N1  - Brand Management(658.827)
ER  -