TY - BOOK AU - Gary L. Frazier AU - Frazier,Gary L. AU - Sheth,Jagadish N ED - Stellner Symposium on Theories of Marketing Practice TI - Contemporary views on marketing practice SN - 0669151203 (alk. paper) AV - HF5411 .C66 1987 U1 - 658.8 FRA 19 PY - 1987/// CY - Lexington, Mass. PB - Lexington Books KW - Marketing KW - Congresses N1 - Based on papers presented at the First Stellner Symposium on Theories of Marketing Practice, held at the University of Illinois at Champaign-Urbana, May 23-25, 1985; Includes bibliographies ER -