TY  - BOOK
AU  - Myers, James H
AU  - Mullet, Gary M
TI  - Managerial Applications of Multivariate Analysis in Marketing
SN  - 0877573018
U1  - 658.8001519 MYE 
PY  - 2001///
CY  - Australia
PB  - American Marketing Asociation
KW  -  Marketing-Statistical methods
KW  -  Multivariate analysis
KW  - marketing management
N1  - General management(658)
ER  -