TY  - BOOK
AU  - COOPER ALAN
TI  - How To Plan Advertising
SN  - 9812436987
U1  - 659.1  COO 
PY  - 1997///
CY  - Australia
PB  - Thomson
KW  -  How
KW  -  Plan
KW  - Advertising
N1  - Advertising & public relations(659)
ER  -