TY  - BOOK
AU  - HOFFMAN DOUGLAS et all
TI  - Marketing Best Practices
SN  - 981243898X
U1  - 658.8  HOF 
PY  - 2003///
CY  - Australia
PB  - Thomson South-Western
KW  -  Marketing
KW  -  Practices
KW  - Best
N1  - Management of Marketing
ER  -