TY - BOOK AU - ASHWIN, S TI - Factors influencing purchase decision of the prospective customers of Wipro Infotech-personal comput U1 - 658.8 ASH PY - 2005/// CY - Bangalore PB - Alliance Business School KW - customers KW - decision KW - devision KW - Factors KW - influencing KW - Infotech-personal KW - prospectiv KW - computing N1 - Management of Marketing ER -