TY - BOOK AU - PATIL, VEENIT TI - Market assessment of the lifestyle products in India and identification of suitable format for retai U1 - 658.8 PAT PY - 2005/// CY - Bangalore PB - Alliance Business School KW - brand KW - fashion KW - fashion products KW - format KW - identification KW - India KW - lifestyle KW - assessment N1 - Management of Marketing ER -