TY  - BOOK
AU  - ZIKMUND, WILLIAM G
AU  - D AMICO, MICHAEL
TI  - Power of Marketing: Creating and keeping customers in an e-commerce world
SN  - 9812402357
U1  - 658.8  ZIK 
PY  - 2000///
CY  - Australia
PB  - Thomson Learning
KW  - Marketing Management
N1  - Management of Marketing
ER  -