TY  - BOOK
AU  - DHAKAR, AKASH
TI  - Effectiveness of online advertising on potential buyers
U1  - 658.8   DHA 
PY  - 2005///
CY  - Bangalore
PB  - Alliance Business School
KW  -  buyers
KW  -  Online
KW  - advertising
N1  - Management of Marketing
ER  -