TY  - BOOK
AU  - DESAI, ANKIT
TI  - Investigation of Market Leader, Market Challenger & Market follower strategies in Rerfrigerator Mark
U1  - 658.8   DES 
PY  - 2005///
CY  - Bangalore
PB  - Alliance Business School
KW  - Rerfrigerator Market
N1  - Management of Marketing
ER  -