TY  - BOOK
AU  - GIRIDHARAN, V
TI  - Evaluating buzz - Concept of word of mouth in Bangalore
U1  - 658.8   GIR 
PY  - 2005///
CY  - Bangalore
PB  - Alliance Business School
KW  -  buzz
KW  -  Concept
KW  -  Evaluating
KW  -  mouth
KW  -  word
KW  - Bangalore
N1  - Management of Marketing
ER  -