TY  - BOOK
AU  - LOHANI, HIMANSHU
TI  - Decision making process in a family on purchase of consumer durables
U1  - 658.8   LOH 
PY  - 2005///
CY  - Bangalore
PB  - Alliance Business School
KW  -  family purchase
KW  - Consumer durables
N1  - Management of Marketing
ER  -