TY  - BOOK
AU  - REDDY, K PRABHAKAR
TI  - Services marketing and customer management in banks
U1  - 658.8   RED 
PY  - 2005///
CY  - Bangalore
PB  - Alliance Business School
KW  -  customer management
KW  -  marketing services
KW  - banks
N1  - Management of Marketing
ER  -