TY  - BOOK
AU  - VIJAYASANTHI, R
TI  - Factors Influencing the purchase decision of private label brands
U1  - 658.8   VIJ 
PY  - 2005///
CY  - Bangalore
PB  - Alliance Business School
KW  -  Purchase decision
KW  - private label
N1  - Management of Marketing
ER  -