TY  - BOOK
AU  - Keller, Kevin Lane
TI  - Strategic Brand Management : Building, Measuring and Managing Brand Equity
SN  - 8177584871
U1  - 658.827  KEL 
PY  - 2005///
CY  - New Delhi
PB  - Prentice Hall of India Pvt Ltd
KW  -  Management
KW  -  Strategic
KW  -  equity
KW  -  euity
KW  -  managing
KW  -  measuring
KW  -  building
KW  - Brand
N1  - Brand Management(658.827)
ER  -