TY  - BOOK
AU  - PATIL, SANDEEP
TI  - Do loyalty programs affect brand image of the Store
U1  - 658.8  PAT 
PY  - 2005///
CY  - Bangalore
PB  - Alliance Business School
KW  -  image
KW  -  loyalty
KW  -  programs
KW  -  Store
KW  - affect
N1  - Management of Marketing
ER  -