TY - BOOK AU - SAURABH TI - Effectiveness of Information processing on purchasing behavior of consumers- An empirical investigat U1 - 658.8 SAU PY - 2005/// CY - Bangalore PB - Alliance Business School KW - behavior KW - consumers- KW - Effectiveness KW - empirical KW - handset KW - Information KW - investigatio KW - Bangalore N1 - Management of Marketing ER -