TY  - BOOK
AU  - MOOKHERJEE, SUBHODIP
TI  - Study on preference of local Brands over organized FMCG players by Consumer and Retailer
U1  - 658.8  MOO 
PY  - 2005///
CY  - Bangalore
PB  - Alliance Business School
KW  -  Consumer
KW  -  FMCG
KW  -  local
KW  -  organized
KW  -  over
KW  -  players
KW  -  preference
KW  - Brands
N1  - Management of Marketing
ER  -