TY - BOOK AU - PATIL, VINEET TI - Measuring the Effect of Alcohal Advertisements on the consumption patterns amongst youth U1 - 658.8 PAT PY - 2005/// CY - Bangalore PB - Alliance Business School KW - Alcohal KW - amongst KW - consumption KW - Effect KW - Measuring KW - patterns KW - youth KW - Advertisements N1 - Management of Marketing ER -