TY  - BOOK
AU  - VERMA, DEV
TI  - Benchmarking of HUL Ltd. activation with Competitor in Vijeta
U1  - 658.8  VER 
PY  - 2006///
CY  - Gurgaon
PB  - Alliance Business School
KW  -  Benchmarking
KW  -  Competitor
KW  -  HLL
KW  -  HUL
KW  -  Ltd.
KW  -  Vijeta
KW  - activation
N1  - Management of Marketing
ER  -