TY  - BOOK
AU  - KHOSLA, GAGAN DEEP
TI  - Understanding customer''s behavior in buying a dot matrix printer and to generate awareness of a new
U1  - 658.8  KHO 
PY  - 2006///
CY  - Bangalore
PB  - Alliance Business School
KW  -  awareness
KW  -  behavior
KW  -  buying
KW  -  customer''s
KW  -  dot
KW  -  generate
KW  -  launched
KW  - -e-
N1  - Management of Marketing
ER  -