TY - BOOK AU - SENGUPTA, JOYDEEP TI - Market study on the feasibility of developing a future consumption channel for Hindustan Coca Cola B U1 - 658.8 SEN PY - 2006/// CY - Bangalore PB - Alliance Business School KW - Beverages KW - channel KW - Coca KW - Cola KW - consumption KW - developing KW - feasibility KW - Bangalore. N1 - Management of Marketing ER -