TY  - BOOK
AU  - TEKWANI, LOVISH
TI  - Conceptualizing and Executing below the line promotion activities for Titan  Industries Ltd
U1  - 658.8  TEK 
PY  - 2006///
CY  - Bangalore
PB  - Alliance Business School
KW  -  below
KW  -  Conceptualizing
KW  -  Executing
KW  -  Industries
KW  -  line
KW  -  Ltd.
KW  -  promotion
KW  - activities
N1  - Management of Marketing
ER  -